The Kanken Rainbow Backpack From Fjallraven

  Designed for schoolchildren, the Kanken was originally made to prevent back problems in Swedish students. It quickly became a common sight, and 35 years later has helped straighten millions of backs worldwide. Designed with a large main compartment and reflective logo, the Kanken is one of Fjallraven's most popular products. Its durable, water-resistant, and breathable vinylon F fabric...

Why the Fjallraven Kanken Vsco Backpack Are Popular

Every single VSCO girl has the exact same Fjallraven Kanken backpack. If you love hiking, you can probably spot a girl carrying a Fjallraven backpack in Amsterdam or in Zion National Park. The brand has been helping Swedish kids save their backs for decades, and their innovative backpack designs have caught on worldwide. And if you've seen those girls, you've probably also seen one of those...